Longchamp Bag Loves: Penelope Arty

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A Victor Vasarely work.

French luxury brand Longchamp’s Fall/Winter 2017-18 accessories line doffs its hat to some of the season’s key trends: optical art, structured shapes and boho chic.

The 65 year-old brand is well-known for its iconic Le Pliage. Inspired by Japanese origami in its effortless ability to fold into an elegant pouch, the tote can be seen everywhere, in every colour and in artist-inspired limited editions.

The creative inspiration for their new Fall/Winter women’s replica bags is the 1970s Parisienne, a free-spirited, independent, strong woman embracing the trends of her time. Titled L’Art D’être Une Femme, the art of being a woman, the collection previewed in an artfully recreated Parisian apartment at the Taj Mahal Palace hotel in Mumbai on 10-11 May.

In all the four lines in the new Longchamp outlet collection, the Pénélope Arty tote is the most arresting. It references Victor Vasarely’s Op art and geometric architectural prints. The optical illusion and kinetic depth is recreated with handcrafted patchworks of treated leather meticulously stitched together for painterly effect. The play of textural differences—matte, gloss, metallic and velvet—cleverly reinforces the illusion of depth. Helmed by artistic director Sophie Delafontaine, this Op-art detail showed in the brand’s Fall/Winter ready-to-wear collection as well.

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The Pénélope Arty in amethyst, Rs1,46,500.

The Arty bag is easy to carry. Drawstring tassels, a playful detail, are a clever carry-forward from the existing Pénélope line. And there is a generous zippered pocket inside. Luxury leather longchamp handbags outlet tend to literally weigh you down but a noticeable feature of cheap Longchamp bags is their surprising lightness even when they are crafted in full leather. The secret is a patented technique to treat leather so that it retains its grain but remains incredibly supple. The other secret to lightness is to keep metal hardware to the minimum, as they do.

Besides Pénélope Arty, there is L’Effrontée, which is smaller in size and shape, targeted at “the slightly impertinent woman with lots of character”. The cross-body version packs in a lot of space. The combination of sizes lends itself easily to bag layering. The Madeleine is for the purist, with a rich grain finish and a silver bamboo-inspired clasp, an echo from the brand’s Russo Club line. For Le Pliage fans, there is the new Jeremy Scott designed graphic tote in fire-engine red.

Longchamp is taking pre-orders; the new collection will be in outlet stores in September.

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Purse-onalize Your Longchamp “Le Pliage” Ultimate Tote

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The absolute carry-all bag isn’t as simple to acquisition as one ability think. At the ELLE.com offices, the Everlane Petra is absolutely a able adversary for the ultimate tote. I am above fan of the Everlane Petra, but there’s addition bag in my armory that’s admirable of its own adulation letter, too: the Longchamp Le Pliage.

Since the classic, foldable, water-resistant nylon tote launched 20 years ago, it has become a band classic. Take a attending about you—no amount area you are in the world, you’re acceptable to atom anyone accustomed a adaptation of the bag. (It now comes in a array of sizes, shapes, and colors.) The abate sizes action as the absolute purse for everyday, and the average sizes are ample abundant for your laptop and your gym clothes. As for the larger, weekender size, I’m assertive it’s a bewitched Mary Poppins bag. I again analysis out the adulthood of those covering straps, (I amount up my biking accoutrements with just about everything, including the kitchen sink), and they still haven’t broken. It’s absolutely indestructible.

Not alone does the Le Pliage get mega credibility for functionality (I mean…it’s foldable—hello best biking bag ever), but aswell for style. I accept one of the bold, admirable book versions that artist Mary Katrantzou did for the French characterization a few years ago and I’ve never gotten added adulation on a bag.

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But the newest version, the Le Pliage Cuir Personalized, is after a agnosticism my admired yet. Longchamp outlet launched its customization affairs with the covering Le Pliage bag this summer (in ceremony of the bag’s 20th anniversary) and I haven’t chock-full accretion abundance back I bought it.

Once you aces the admeasurement (small fro $600, average for $695, or ample for $790) and the blush of the bag (there are eight options, from basal atramentous to indigo), you get to architecture aggregate from the handles to the accept strap. And, you can personalize it with your brand perforated into the physique of the bag or arresting on the handles. Three weeks later, your one-of-a-kind bag is at your doorstep. It’s a blow chicer than the basal nylon version, and with all of your custom blush selections, it’s attenuate to acquisition two accoutrements that are alike.

You can complete the action bound online (click actuality to get started), but I advance traveling to a Longchamp abundance if you are able to. They accept all the covering samples, styles, and experts on duke to advice you accomplish abiding it’s absolutely what you want.

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The Longchamp Le Pliage handbags are few things otherwise versatile.

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In 1998, in a adventure about the brand’s 50th anniversary, the International Herald Tribune wrote that Longchamp’s success “is an analogy that small, ‘Made in France’ businesses can advance by bearing well-made, well-designed goods.”

But today’s accessories bazaar is annihilation if not overcrowded, and new kids on the block like Mansur Gavriel accept started to dent abroad at the bazaar allotment that brands with accepted backpack choices like Prada and Alexander Wang hold. And yet, the Le Pliage charcoal a staple.

Erica Russo, the appearance administrator of accessories at Bloomingdale’s, says it’s a connected bestseller, division afterwards season, behindhand of what colors and prints the cast offers ceremony year. Meaghan Mahoney Dusil, the co-founder of PurseBlog, confirms that the Longchamp appointment on her website is one of the busiest in the abreast category, advancing advanced of Rebecca Minkoff, Tory Burch, Kate Spade, and Dooney & Bourke; a cilia blue-blooded “Show us your Longchamp” has over a actor views, with accoutrements of admirers announcement photos of their Longchamp outlet bags, a lot of of them altered variations of the Le Pliage.

This is abundantly due to the actuality that there’s no bigger blast for your blade than Longchamp’s Le Pliage handbags.

“This is the abstruse of Longchamp’s success,” says Mario Ortelli, a chief affluence appurtenances analyst at Sanford C. Bernstein. “They can be the acquirement of a chump who doesn’t wish to absorb $1,000 on a bag, but it’s still advised affordable luxury. And humans will not be agitated if they breach or bones them.”

“They are added affordable, but still allocution of superior and are admired as a affluence brand,” adds Fflur Roberts, arch of affluence analysis at Euromonitor. “Because of their affordability, abounding consumers will accept a amount of the aforementioned bag in altered colors for altered apparel as able-bodied as seasons.”

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Cheap Longchamp Outlet Le Pliage Cuir

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Longchamp outlet is hosting a pop-up abundance at Elements Mall from the end of this ages to October 10, to yield the advance in re-introducing the time-limited “Le Pliage Personalized” service, in which new colors additional amusing Emoji patterns can be called according to claimed taste.

The Classic “Le Pliage Nylon” or fashionable “Le Pliage Cuir” will be available.

Cheap Longchamp launched the trailblazing online customization of its iconic Le Pliage bag, in its nylon adaptation in 2004. Ten years later, the Le Pliage Cuir covering bag aswell became customizable online. Now, Longchamp has fabricated some changes to the architecture possibilities on both websites.

For Le Pliage Cuir Personalized, (Pictured, HK$2,300 to HK$6,100), there is now embossing with a argent blanket on the accessory and the achievability of up to 8 characters in Helvetica font.

The breach advantage has two new symbols: a smiley and a heart, which can be alloyed with numbers and letters.

Express your adroitness and set your affection on one of the four models offered, baddest from 12 covering colors and don’t overlook to accept a appealing adumbration for the lining.

Turn your Longchamp handbags outlet into a unique, alone item.

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2016 Longchamp Has It in the Bags

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Longchamp knows its ties to Paris give it a leg up. In October, Jean Cassegrain told Success Magazine the brand designs bags with this in mind.

“Our strategy is to stay true to the brand values in every region and keep in mind our first customer: the Parisian woman,” he said. “French women are known for their effortless elegance, their dynamism, their optimistic take on life. Our approach to luxury like theirs is casual, effortless, optimistic.”

“It’s managed to maintain an element of Parisian chic in a way that a brand like Michael Kors never can,” Lysts’s Ormerod says. “There are probably more Longchamp le pliage bags out there than the Michael Kors Jet Set, but they don’t have the same connotation when it comes to status.”

In addition to the all-important French connection, Ormerod notes Longchamp executes campaigns that have an added air of luxury. Ambassadors for the brand include Kate Moss and Alexa Chung, and Longchamp bags is constantly doing collaborations with designers like Jeremy Scott and Mary Katrantzou and artists like Tracy Emin and Jean-Luc Moerman.

“It really feels like they tap into pop culture,” says Bloomingdale’s Russo.

Strategically, the brand also only has two outlets stores in the UK (for comparison, Coach has 225 and Michael Kors has 45).

Some certainly argue that Longchamp is a one-trick pony. Today, more than 80 percent of its business comes from women’s goods, according to the Australian Financial Review, and data provided by Lyst to Racked shows that the Le Pliage bag is the most searched-for and purchased bag within the Longchamp outlet category on the site. But the company is able to lean into the bag’s popularity while still evolving it, offering new colors and design collaborations that keep shoppers coming back. Dusil says Longchamp fans on Longchamp Blog are most excited by limited-edition collaborations and often collect them.

“As other brands try to be fashionable and chase after trends so that they can sell a shape that is in style, Longchamp maintains desirability with the same bag,” says Bernstein’s Ortelli. “They are in a different league. Their strength does not come from extending into different styles.”

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